QUESTIONS YOU CAN ASK ANDREA
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I'm here to answer all important questions you may have about developing your consulting practice. Choose any combination of questions below and/or add your own. You will have to give me specific background info so I can give you specific advice, not general.
 Positioning

  • Should I be a consultant or a practitioner?
  • Should I be an employee or an entrepreneur?
  • Should I be a specialist or a generalist?
  • How do I identify my niche expertise?
  • Should I explain the catalyst for my niche expertise?
  • Should I be a book seller or a celebrity?
  • Should I be an author or an authority?
  • How committed am I to my practice's success?

Pricing and Payment
  • How do I arrive at my hourly consulting rate?
  • Should I be giving away advice for free or fee?
  • How am I leaving money on the table?
  • How do I get paid to promote myself?
  • How do I get paid for my public speaking?
  • How do I get paid for my media appearances?
  • What are the ways I can get paid to write?
  • How do I set my fees for speaking, writing and consulting?
  • What do I answer when someone asks for my rates right off the bat?

Packaging Advice
  • What do my clients need and want from me?
  • How can I package my advice and expertise?
  • What are some ways I can repackage my writing?
  • What are some ways I can repackage my consulting advice?
  • What are some ways I can use my ability to speak well?

Marketing
  • Which marketing activities are working against my best interests?
  • Who should be doing my marketing and promotion?
  • Should I hire a publicist?
  • Should I be represented by an agent or act as my own agent?
  • Should I sign with a speaker bureau or agent or both?
  • Is my marketing plan working for me?
  • Is my web site working for me?
  • Which promotional materials do I really need?
  • How do I create real newsworthiness?

Adversity
  • How do I overcome and recover from adversity in my business?
  • How do I boost my confidence level during times of economic uncertainty?
  • Should I tell clients I am experiencing personal hardship?

Consulting
  • What are some ways I can provide private consulting?
  • How do I consult to government?
  • How do I procure corporate consulting assignments?
  • How do I structure private tutorials?
  • What kinds of client critiques can I offer?

Rights
  • What is my intellectual property?
  • How do I license my works to others?
  • Syndication: Should I self-syndicate or sell my syndication rights?
  • Should I conduct seminars, workshops and webinars?

Behavior/Ethics
  • How do I improve personal integrity and behavior in my professional practice?
  • How important are manners in my practice?
  • Should I have a written code of ethics?

Contracts
  • Should I sign contracts the client provides or write them myself?
  • How should I structure expert witness contracts?
  • How should I structure column syndication contracts?
  • How should I structure corporate consulting contracts?
  • How should I structure/negotiate paid speaking contracts?
  • How should I structure/negotiate book publishing contracts?
  • How should I structure/negotiate radio hosting contracts?
  • How do I get television hosting contracts?
  • How do I get commercial voice-over contracts?
  • How do I get product endorsement contracts?

Client Matters
  • What are some warning signs of problem clients and patients?
  • How do I get client referrals and testimonials?
  • Should I sign nondisclosure agreements?
  • How do I write proposals for prospective clients?

Cash Flow
  • What are smarter ways to get paid by my clients?
  • What are some fast ways to raise cash?
  • How can I crowd-fund my creative projects?
  • How do I procure monthly retainers from corporate clients?

Expansion
  • What are some ways I can expand my professional practice?
  • What are the duties of a paid spokesman?
  • What are the advantages and drawbacks of endorsing products and services of other companies?
  • Is there a benefit to launching a professional association?
  • Should I offer to train my professional colleagues?
  • Should I start a school specializing in my expertise?
  • Should I start a professional association of my professional colleagues?
  • Should I create a foundation or non-profit organization?
  • How do I become an expert witness in trials?
  • Should I accept product endorsements?
  • Should I take on spokesman duties?
Speaking
  • What's the best way to obtain paid public speaking events?
  • Should I present free podcasts?
  • Do I need to know how to produce my own digital audio and video products?
  • Is it a good idea to provide training programs I've developed through other organizations?
  • How do I get started teaching online classes?
  • How do I get invited to appear on radio and television as a guest expert?

Hosting
  • How do I get into talk radio hosting?
  • How do I get into TV talk show hosting?
  • How do I start conducting my own public seminars?
  • How do I syndicate my talk radio show?

Publishing
  • Should I self-publish my books or approach traditional book publishers.
  • Is there an advantage in publishing booklets over full-length books?
  • Should I publish a fee-based newsletter, or publish it for free?
  • What is the advantage of publishing tip sheets?
  • When should I offer templates of some of my successful consulting assignments?
  • What is a special report and what do I need to know about publishing them?
  • In which formats should I consider publishing my books?

Writing